WHAT'S PIKKART-AR PACKAGING?
Pikkart-AR Packaging is an application for all those companies that want to give their customers the possibility to interact with products and brands in augmented reality.
Pointing the camera to the packaging, the user will have immediate access to interactive content like nutritional facts, fabric composition, information about the production chain, point collection, product-related discounts, etc.
The app can recognize every type of packaging because it can use the most appropriate technology depending on the situation.
Pikkart-AR Packaging uses Pikkart’s proprietary technologies such as:
Augmented Reality (traditional) - pointing the camera towards a planar packaging, it activates the augmented reality content
- this proprietary technology by Pikkart is an evolution of augmented reality; it can link up to a million different pieces of content (i.e. instant win, specific information about products, etc.) to as many copies of the same image
– another one of Pikkart’s proprietary technologies, it can recognize non-planar objects that would be hard to recognize using classic augmented reality. Suitable to recognize products on shelves
AI - thanks to a neural network trained with one or more datasets, we can recognize virtually anything in any context. This guarantees accurate recognition even in different light conditions
BENEFITS OF THE SOLUTION
Reduction of the distance between brands and customers
Supply chain-customer traceability
AREAS OF APPLICATION
Download the brochure!
Do you want to know how this solution can help your company?
Write us at firstname.lastname@example.org!