WHAT'S PIKKART-AR SPORTS?
Pikkart-AR Sports is a product thought for sports clubs that want to keep their fans informed on news and events concerning their team, championships and other competitions, to make them feel part of a big family. The app uses videos and 3D models in augmented reality within a loyalty program that rewards the fans that gain the most points.
How does it work?
The registration on the app activates a virtual loyalty card where the user can find the points they’ve saved up and check the available prizes. The point collection is realized with the AR using the recognition of markers, usually planar images linked to the sports world (t-shirts, cups, posters of events, ecc.) or the sponsors (advertisements, billboards, stadium banners, products, ecc.) or other printed material that the society manages with its own marketing policies and through its own channels. Pikkart-AR Sports can send push notifications to inform the users about events, updates, important results, new markers, etc.
Pikkart-AR Sports is a solution that includes a mobile App with augmented reality functions (AR) for smartphone/tablet (iOS and Android) intended for the fans and a web content management system (CMS), available to the Company’s editors, in order to publish and manage content over time. It is also possible to interface the Pikkart-AR Sport CMS with the CMS of the society’s site, in order to automatically supply the App with news published on the website.
Info and news section linked to the sports club in list view
AR camera for marker recognition that can contain videos or 3D objects with an attached information card
Registration and access to a loyalty card (score and prizes)
THE BACK OFFICE MANAGES:
Multimedia content (video and 3D) linked to the marker
Registered users and the loyalty points they’ve accumulated
Writing and sending notifications
Monitoring of AR usage (list of scanned markers and from what device)
Usage statistics for future profiled marketing campaigns
BENEFITS OF THE SOLUTION
Profit from selling AR spaces for sponsors
Autonomous management through CSM
AREAS OF APPLICATION
Do you want to know how this solution can help your company?
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