December 2015: Group Elior choses the Augmented Reality App developed by Pikkart
published at : Tuesday 01 December 2015
Elior is the multinational group leader in Italy in the field of Collective Catering and with branches in 13 countries worldwide, with a turnover of 5,341 billion euros, more than 100,000 employees and 18,000 between restaurants and retail outlets.
The Group Elior focuses on values such as passion, sense of responsibility, quality and continuous innovation, the latter aspect that fits perfectly with Pikkart’s philosophy.
In fact, thanks to the innovative Augmented Reality App available on smartphones and tablets, Elior has transformed its Cooking Centre into a 360° experience that is interactive and immersive and that generates an immediate “wow effect”. With the Augmented Reality App by Pikkart, Elior has amplified the effectiveness of its marketing and communications tools, achieving great success in terms of participation and visibility, and attracting a wide audience of visitors and journalists.
It was enough to visit one of the workstations set-up with billboards and tablets and to point the camera of the device supplied to one of the images to watch the videos in Augmented Reality that show the logical/physical path of the raw material and the various processes.
With Pikkart and the Augmented Reality App, Elior improves the effectiveness of its communication and embraces innovation!