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Augmented Reality at EIMA with ’76 and Pikkart

Augmented Reality at EIMA with ’76 and Pikkart

published at : Friday 02 November 2018

On the 77th of November it started the 2018 edition of EIMA International (International Agricultural and Gardening Machinery Exhibition), the biennal event by FederUnacoma (Italian Agricultural Machinery Manufacturers Federation) that took place in BolognaFiere until the 11.

To the official app of the event this year was added something new: Pikkart’s augmented reality, more specifically Pikkart-AR Logo, the patented technology that makes it possible to link up to a billion different pieces of content to the same number of copies of an image. The one who made this update possible is Pikkart’s partner 76 Industrial Graphics Evolution, Reggio Emilia’s company specialized in graphic solutions for the industry sector. Thanks to this collaboration 73 companies, selected in the Technical Innovation Contest, used Pikkart’s AR Logo markers during the convention; this operation was part of the project Evolution Logo, the new augmented reality service by Industrial Graphics Evolution.


The app, which functionalities are not limited to augmented reality but include search, exhibitors info, reminders for events, digital business cards, etc., is available on Google Play and Appstore.


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Last update: giuliafiorenza.campagna  12/11/2018
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